Why Competitor Analysis Transformed My Business
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Last quarter, a store owner expressed that their electronic messaging efforts were creating dismal returns with visibility below 8%. After applying the strategies I'm about to share, their open rates jumped to 37% and sales rose by two hundred eighteen percent.

A few days ago, a business owner lamented that his online marketing firm Riyadh presence was consuming considerable sums of riyals with little performance. After reviewing his strategy, I identified several fundamental problems that are surprisingly common among Saudi businesses.

The most profitable Saudi brands recognize that users don't distinguish in terms of channels. My banking client saw a substantial growth in prospects after we connected their previously separate platforms.

For a financial client, we implemented a flexible interface framework that dynamically transformed navigation, typography, and organization based on the chosen language, generating a significant increase in user engagement.

Recently, a hospitality client discovered that their website was virtually invisible from voice search results. After executing the strategies I'm about to reveal, they're now being found in 47% of applicable audio queries.

With detailed analysis for a fashion retailer, we identified that communications received between night time dramatically outperformed those sent during traditional business hours, achieving 152% better open rates.

When I launched my e-commerce business three years ago, I was sure that our distinctive products would be enough. I dismissed competitive research as a waste of time – a mistake that almost cost my entire business.

Not long ago, I observed as three competitors spent significantly into growing their operations on a specific social media platform. Their initiatives failed spectacularly as the medium appeared to be a mismatch for our sector.

Assisting a healthcare provider, we rewrote their content to feature entire queries that people would actually ask, such as "Where can I find a dermatologist in Riyadh?" This strategy increased their audio query appearance by 73%.

I suggest categorizing competitors as:

  • Primary competitors (offering very similar products/services)
  • Indirect competitors (with some resemblance)
  • Potential challengers (new companies with game-changing models)

For a store owner, we found that their spoken question discovery was constrained because they had optimized mostly for foreign language queries. After implementing customized native audio query enhancement, their visibility improved by over two hundred percent.

I dedicate at least two hours each Monday analyzing our competitors':

  • Website architecture and navigation
  • Articles and posting schedule
  • Social media presence
  • Client testimonials and evaluations
  • SEO strategy and performance

I now use several applications that have dramatically improved our market intelligence:

  • Search analysis platforms to analyze other companies' best SEO Companies in Saudi capital strategies
  • Brand monitoring tools to follow competitors' social activity
  • Site monitoring tools to observe modifications to their digital properties
  • Newsletter subscription to get their promotional messages

Start by mapping ALL your competition – not just the well-known ones. Throughout our analysis, we found that our biggest rival wasn't the well-known business we were monitoring, but a emerging startup with an unique strategy.

I use a straightforward document to record our competition's pricing changes weekly. This recently helped us to:

  • Discover cyclical discount patterns
  • Notice special offer strategies
  • Comprehend their value positioning