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Missouri citizens approved legal mobile and retail sports betting wagering, allowing controlled books to take bets next year.

The sports betting ballot step gone by a slim majority early Wednesday early morning after more than 2.9 million votes were counted.
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Seven of the eight states bordering Missouri allow mobile or retail sportsbooks. That consists of Kansas and Illinois, which divided the Kansas City and St. Louis city with Missouri, respectively.
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Missouri is the 39th state to authorize legal sportsbooks and the 31st to green light statewide mobile sports betting. It is the only state to authorize sports betting wagering this year.

" Missouri has some of the very best sports betting fans on the planet and they appeared huge for their favorite teams on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, stated in a statement. "On behalf of all six of Missouri's expert sports betting franchises, we wish to thank the Missouri voters who made their voices heard by authorizing Amendment 2. This historical vote makes Missouri the 39th state to legislate sports betting and ensures we no longer lose important tax revenue to our surrounding states. Most notably, the passage of Amendment 2 implies a brand-new, devoted, long-term funding stream for Missouri class."

Missouri sports betting wagering next steps

Voter approval suggests approximately 14 mobile sportsbooks could begin accepting bets next year. It is not likely all 14 available licenses are utilized.

DraftKings and FanDuel financed nearly every dollar of the "yes" campaign and will undoubtedly use to take bets in the Show Me State. They will likely each pursue the two "untethered" licenses available without needing to partner with a Missouri brick-and-mortar casino or sports betting group (and pay an accompanying cost).

Six licenses are available to each Missouri gambling establishment operator, respectively. Caesars, despite opposing the tally step, will likely utilize its license to release the Caesars mobile sportsbook. Penn Entertainment, which manages ESPN Bet, and Bally's (Bally Bet) will also likely introduce their respective books.

The other three operators are Boyd Gaming, Century Casino, and Affinity Interactive. It stays uncertain if they will introduce mobile sportsbooks.

The staying six licenses are scheduled for each of the significant expert sports betting teams that play home games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting companies were amongst the most prominent advocates of the ballot measure.

Along with DraftKings, FanDuel and Caesars, Missouri bettors should anticipate other prominent nationwide brand names including BetMGM, bet365, BetRivers and Fanatics to look for market access.
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Launch probability tiers IF Missouri voters authorize sports betting:

Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Highly likely: Fanatics, bet365, ESPN BET Are Already Live In Illinois, So Yeah(?): BetRivers, Hard Rock, Circa Opposed Referendum But Still Might: Caesars

Missouri's ballot step permits every Missouri gambling establishment to open retail sportsbooks on their particular properties. Most if not all 13 gambling establishments handled by the 6 casino operators are anticipated to open in-person sports betting alternatives such as sports betting kiosks and possibly committed, full-service sportsbooks.

The six sports betting groups can also open in-person sportsbooks within or nearby to their respective home playing locations. Missouri will sign up with Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. among jurisdictions that permit in-stadium retail sportsbooks.
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The language around the ballot measure needs the first licensed sportsbooks to begin accepting wagers by Dec. 1, 2025. Operators will likely work with regulators to go live before kick-off of the fall 2025 football season, continually books' most financially rewarding time of the sports betting calendar.

Missouri sports betting wagering background

The successful Missouri sports betting campaign comes in spite of millions in funding opposing the procedure from one of the state's biggest sports betting stakeholders.

Caesars invested millions of dollars to defeat the procedure. In most other states that tie online sports betting with a state's brick-and-mortar gambling establishments, an operator is granted a minimum of one license per managed property.

In that circumstance in Missouri, Caesars would be afforded a minimum of three possible licenses, one for each casino it manages. Instead, Caesars just has one. In states with the license-per-property model, business can either open additional internal books or, more commonly, subcontract the license to a competitor that pays an accompanying cost in exchange.
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FanDuel and DraftKings, which have roughly two-thirds of U.S. across the country sports betting wagering deal with market share, might potentially have an upper hand on their competitors by making the pair of untethered licenses. It remains to be seen which two books will make these slots, but the language around the tally step would appear to prefer the two national market leaders.

Polling earlier in the year revealed the "yes" vote with a minor lead. Support efforts were boosted by 10s of millions spent by DraftKings and FanDuel.

A series of tv and radio ads concentrated on the profits legal sportsbooks would generate for Missouri public education. Opponents, funded mainly by Caesars, argued the advocates' advertisements were deceptive and the 10s of countless projected dollars raised would have a negligible effect in a state that currently invests billions on education each year.