Recently, a merchant switched from static digital advertising to video marketing and achieved a three hundred eighty-four percent growth in engagement and a one hundred twenty-seven percent rise in purchases.

A few days ago, a eatery manager in Riyadh lamented that his establishment wasn't appearing in Google listings despite being highly rated by customers. This is a frequent issue I observe with Saudi establishments across the Kingdom.

Using comprehensive research for a store chain, we discovered that messages delivered between 8-11 PM significantly outperformed those sent during standard working periods, web design Packages pricing generating substantially better readership.

Recently, a retail client consulted me after using over 300,000 SAR on unsuccessful paid advertising. After restructuring their campaign, we produced a four hundred seventy-three percent improvement in return on ad spend.

Through extensive testing for a cuisine platform customer, we discovered that campaigns delivered between night time substantially surpassed those delivered during standard peak hours, generating substantially higher sales.

When I launched my retail business three years ago, I was sure that our unique products would be enough. I ignored competitor analysis as unnecessary – a mistake that practically destroyed my entire venture.

I now use several applications that have significantly enhanced our market intelligence:

• Search analysis platforms to monitor other companies' keyword performance
• Mention tracking software to follow competition's online presence
• Digital tracking platforms to monitor modifications to their websites
• Communication monitoring to get their marketing communications

Last week, a company director complained that his platform strategy was consuming massive amounts of riyals with disappointing results. After analyzing his tactics, I found several fundamental problems that are extremely typical among Saudi businesses.

Not long ago, I watched as three similar businesses poured resources into developing their operations on a certain social media platform. Their initiatives were unsuccessful as the platform turned out to be a bad match for our industry.

I use a basic tracker to record our competition's costs modifications weekly. This has already helped us to:

• Identify cyclical price reductions
• Detect product bundling strategies
• Grasp their pricing psychology

I recommend organizing competitors as:

• Main competitors (offering very similar offerings)
• Indirect competitors (with limited overlap)
• Potential challengers (new businesses with disruptive models)

Begin by mapping ALL your competition – not just the obvious ones. In our research, we found that our most significant threat wasn't the established company we were monitoring, but a recent business with an innovative approach.

I spend at least a substantial amount of time each week examining our competitors':

• Digital organization and navigation
• Blog posts and publishing frequency
• Trusted Digital Agency In KSA channels engagement
• Customer reviews and assessments
• Keyword approach and performance